Dreamcrafting (strategic planning) for freelancers

Strategic planning is something that big businesses do, right? And you left all that behind you when you shifted to self-employment or freelancing, right? Maybe not.

If you have been freelancing or self-employed for some time and are struggling to make it work, or if you are doing OK but want to take your freelance career to the next level, take some time out to think strategically about what you are doing.

Close your eyes for a minute and think about what you want from your freelance business. Happiness? The joy of creating? Fame? To make enough money to stay unemployed? More time to spend with your kids?

Dreaming about the future is a great way to clarify what you really, really want. It can also help you to know what you don’t want. These dreams can help you to

  • identify what is and is not working for you,
  • move in the right direction towards a better situation,
  • choose what work to take on and what work to say no to,
  • clarify where to spend your time and what you shouldn’t be doing,
  • decide when you need help and
  • feel more relaxed and secure.

Dreamcrafting is the process of turning your dreams into reality.

In this workshop you will dream about your freelance business using fun, creative tools. You will learn to listen to your emotional responses to help you decide what really matters. Then we will take some of the lessons of strategic planning that businesses use and apply them to your freelance mini-business in orderĀ  to craft that future. You can pick from a basket of tools those that you think will work for you.

The course is very hands-on, working through exercises. We work with small groups so that there is time to listen to each person’s story and discuss specific strategies and solutions for you.

Take away a pack of creative dreamcrafting tools, your own personal vision for your future and practical steps for moving towards that future.

Judy Backhouse has taught strategic planning at business schools and universities and has adapted what she taught there to the context of freelance or self-employed businesses.

This workshop is for established freelancers who want to take thier careers to the next level. If you are just starting out as a freelancer you should consider our Planning your Freelance Career workshops instead.

Next workshop: Tuesday 24th October

  • 2.00pm – 3.30pm: Dreaming, feelings and introducing the toolset
  • 3.30pm – 4.00pm: Tea break
  • 4.00pm – 5.30pm: Working with selected tools to craft your dream

Cost: R400 (R300 for members of Better). Our EFT details

Maximum 6 places. To book your place, e-mail Candy on patience@better.joburg or call 011 327 6098.

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